Developing British Cycling Talent

Spirit Racing is one of Britain's leading development cycling teams. Providing a platform for young talent across the country to show their ability on a international stage and become professional cyclists. Omnia was tasked with overhauling their brand, maintaining their roots, and establish a clear social strategy across their digital channels, namely Instagram, and PR across publications. Alongside revamping their presence on the grid with a range of merch, an all-new kit and team support vehicles.